Friday, February 27, 2009

Own a Piece of Inventors Digest

We’re willing to create a regular, dedicated “sponsored editorial” section of the magazine devoted to your business or cause ... plus design an accompanying ad for you.

The cost of this sponsored editorial program: competitive.
The return-on-investment: priceless.

• We clearly label the page(s) as sponsored by you. We generate the stories or work with your content.
• We run a full-page ad for the duration of the sponsorship adjacent to the special section or somewhere else in the magazine. This ad does not have to run concurrent with the special section.
• This content can be displayed on your Web site – we will waive reprint costs.
• Become one of our go-to sources for other stories in the magazine, as warranted.

Through a dedicated sponsored section that is clearly branded, a full-page ad, and seeding in other areas of the magazine, you can amplify and share your message with our global readership of innovators.

For details, call 704.405.0712 or e-mail

Thursday, February 26, 2009

Bud Font

Our March issue featuring Nathan Myhrvold on the cover is out. Extremely cool guy. He likes quantum physics, digging for dinosaur bones, photography, monetizing patents and cooking. We should have the story, and others from that issue, posted soon.

We just put our April issue to bed. It will highlight eco-friendly innovation. We've got another celeb on the cover. And the font we used evoked some pretty interesting reactions here. One guy said it looked like marijuana. You guys be the judge.

Tuesday, February 24, 2009

To Tweet or not to Tweet

I’m trying to figure out Twitter. It keeps coming up in conversations with colleagues, business associates, sources and in seminars. There’s a PR event this Wednesday here in Charlotte where a guru in PR is going to talk about leveraging Twitter for your business, among other things. I just don’t get how conveying mundane stuff in 140 characters of less is of any value to anyone.
That said, I set up a Twitter account awhile back:
If anyone has any insight as to why anyone should Tweet, I’m all ears.

Tuesday, February 3, 2009

The recession is dead

I posted this query on a reporter's source network this morning and received more than 60 responses ... and counting:

Inventors Digest, an international magazine celebrating the intersection of business and innovation, seeks to change the current dour economic narrative.

Like mushrooms in the dark, innovation tends to sprout during recessions.

We’re seeing it all around us – from the labs brewing diesel from algae, to the guys in the garage building new breeds of tidal turbines and more efficient combustion engines, to the woman in California making sex space suits (oh, and a new type of rocket technology).

History’s repeating itself. Innovation is brimming. So we’d like to skip the moping around part and move right on to kick-ass enterprising.

President Obama noted in his inaugural address that our products and services are needed as much today as they were last week, last month and last year, and that our freedom and prosperity rely on the risk-takers, the doers and the makers of things. Why, then, are we gazing at our collective navels?

We’re interested in interviewing professors, economists and business leaders for a story on economic optimism. We want to hear some hope. We want reaffirmation in our belief in compassionate capitalism. We want to bang the pots that this recession is a state of mind.

With apologies to John Lennon, recession is over if we want it.

Is this a good thing?

So the United Inventors Association is under new management. A go-getter by the name of Patrick Raymond is now the executive director. We're running his op-ed piece in our March issue, where he unveils the UIA's new certification program.

We'd like to kick the tires on this program in more detail in an upcoming issue. Check out the particulars of the certification program here:

It's generating some controversy. I've heard from some that the questionnaire is too invasive. One guy I know called it "a shake down." Others say it's a great step in the right direction and something the UIA should have been doing all along.

If you have an opinion on this, we'd like to hear it and perhaps include your comments in the magazine.