Friday, January 16, 2009
Is any publicity good publicity?
We're examining this question in an upcoming issue. The idea stems from complaints among some inventors who didn't like the way they were portrayed on "The Tonight Show With Jay Leno."
When I posed the query to a reporter/PR network, I received more than 80 responses ... and counting.
Seems not everyone agrees. Some think exposure on Leno is priceless. Others argue you have to control your message.